Sex Sells is a fashion story, treating about how sexuality is distributed in modern society.
This set of photographs puts pressure on the paradoxical setting of children's toy and fashion, as symbols and mediums for 'selling' sexuality.

Story based on S&M fashion trend, coming through in fall/winter 2011 collections (ie. Alexander McQueen) and developed in to the editorial.
This set discusses the theory behind gender, love, sexuality, and how it's borderlines are diminished once fashion and other appearance values are unified.

A shoot done for GCN Magazine in Ireland, to go along with an article about Civil Partnership whic have been launched earlier this year.

This shoot is particularly important, as it defines how gay weddings could look, how fashion could be approached for such event etc. It lays out new directions of fashion in already socially and cultural defined event - wedding.

Editorial for Prudence Magazine